At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy.
In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
The Generation Buy Course counts as one REBAC elective course to be applied towards the ABR® Designation.
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Continuing Education Information:
If your state is listed below, CE credit is included at no additional charge. The CE Shop manages the CE credit for the Realtor University courses. After a course is completed, you will receive an email from The CE Shop with the steps that need to be taken to receive CE credit.
If your state is not listed below, you may take the course and benefit from the knowledge and enhanced professionalism, but you will not receive CE credit.