Product Overview

e-Buyer is a course for real estate professionals who are comfortable and proficient with communications technology tools, such as the personal computer and e-mail, and want to examine how the Internet is affecting the real estate marketplace. This elective course explores how traditional business practices are being changed by the emerging Internet consumer, and offers strategies to apply new technologies to provide better customer service through the entire real estate transaction. Special emphasis is placed on the increased importance of high-touch, quick-response communications. When finished with this course, you should have a better understanding of the characteristics of the different segments of the e-Consumer population, the different types of commodities offered through the Internet and the communications tools available among other topics.

Instructor Overview: Lynn Madison

Lynn is the owner of Lynn Madison Seminars, a full service training and development company devoted to the advancement of professionalism in real estate. Her latest venture – the Foundations for Success program – is giving nuts-and-bolts training to new agents throughout Illinois. Formerly Lynn was Vice President and Director of Career Development for The Prudential Preferred Properties in Chicago, a 25 office firm with over 900 associates, where she authored and trained their 13 day New Agent Institute. Before that she held the same position with First United Realtors®, a local independent with 28 offices. From 1983 to 1986 she was manager of two different offices for First United. Prior to that, she was an award winning (Salesperson of the Year award recipient) sales associate.

Lynn has been a speaker at the NAR conventions since 1993 and makes an almost monthly pilgrimage to her ‘home away from home’ – Louisiana – where she teaches in their GRI program on a regular basis. Lynn regularly conducts the New Member Orientation program for five of the associations in the Chicagoland area as well as holds a CE instructors license in 20 other states (mostly warm ones!) where she also teaches on a regular basis. Lynn has been active in developing and delivering Illinois’ continuing education programs since 1992. She conducts over 250 sessions annually. In 1998 Lynn was honored to be chosen by NAR to do the pilot program of the new One America: At Home with Diversity program and has been one of the instructors at NAR’s Mid-Winter meetings as well as conducting numerous train-the-trainer sessions as well. Lynn currently serves on the NAR Professional Standards and EOH/Diversity Committees.