Product Overview

To keep pace with a changing real estate market, buyer’s representatives need to find new buyers to serve and new services to bring them. One important, if difficult, growth area is new home sales’ buyers who are searching for a newly constructed or yet-to-be-constructed home. Unlike conventional home buyers, these buyers are generally less knowledgeable about real estate than the home sellers are, since the sellers of new homes are developers. Because of the special complexities of a new home purchase, these buyers are in desperate need of representation and counseling.

Unfortunately, their situation is also more complicated than that of a conventional buyer. To serve a new home buyer, a buyer’s representative needs to know how the development and new home sales processes work, as well as what kinds of services a buyer needs. Then, of course, one needs to know where and how to find new home sales business.

Author Overview: The Real Estate Buyers Agent Council, REBAC

The Real Estate Buyers Agent Council, REBAC, was founded in 1988 to promote superior buyer representation skills and services. An affiliate of THE NATIONAL ASSOCIATION OF REALTORS® since 1996, REBAC's membership now numbers well over 50,000 and is the worlds largest organization of real estate professionals concentrating on buyer representation. Members who meet all course and professional experiential requirements are awarded the ABR (Accredited Buyers Representative) and/or ABRMSM (Accredited Buyers Representative Manager) designation(s). Both are the only designations of their type recognized by NAR.
The ABR designation is geared towards agents who wish to enhance their buyer representation skills, and provides proof to prospective buyer-clients of their proficiency at servicing the special needs of buyers. The ABRMSM designation, on the other hand, is intended for owners, brokers and managers who have or intend to incorporate buyer representation into their company's service offerings.