Product Overview

Relocation buyers have all the concerns of other buyers, plus the added stress associated with moving to an unfamiliar area. Starting with a close look at the relocation process, this one-day elective course examines the growing market of buyers transferred by an employer or moving to take up employment. Relationship building is a central skill, helping you learn to identify and meet the special needs of relocation buyers. Of course, you can only provide these services if you have the client, so marketing for relocation business is covered in detail.

• Section One - How Relocation Works: Describe how the relocation business has evolved to its current state; Explain the relocation process in third-party, corporate/broker, and transferee/buyer`s rep transactions; Identify the roles and expectations of parties in a relocation transaction; Describe compensation methods.
• Section Two - Building Relocation Relationships: Outline basic legal responsibilities in representing relocation clients; Identify the relocation requirements of corporate transferees; Identify the relocation requirements of relocation companies and corporations; Identify ways of developing effective relationships with transferees, relocation companies and corporations.
• Section Three - Providing Superior Service: Prepare to represent a transferee in a relocation; Identify a transferee`s relocation needs; Orient a transferee to a new community; Describe a basic method of locating a new home for a transferee; Assist a transferee in completing a relocation.
  Section Four - Developing a Marketing Strategy: Assess relocation representation opportunities; Identify ways to market relocation services; Develop a personalized relocation marketing plan.

Instructor Overview: Fred Southwell

Fred Southwell entered the real estate profession in 1984 and has been involved in various aspects of training, education and facilitation since that time. He has hands-on experience as a Salesperson, Branch Manager, Regional Manager, Company Trainer and Broker Owner.

Fred has created policy and procedure manuals and designed company training programs for numerous firms. He is Instructor Training Institute trained and is certified nationally as a Real Estate Buyer’s Agent Council course instructor and is a NAR At Home with Diversity Facilitator. Fred is a Principles and Practices instructor, a GRI instructor and through his school, Southwell Education, offers numerous Real Estate related courses and seminars.

Fred is currently a Regional Vice President and Director of the Connecticut Association of Realtors®. He is a past President of his local association and has served as a Director of the National Association of Realtors®. Fred is a member of the Real Estate Buyer’s Agent Council, the Real Estate Brokerage Manager’s Council and the Real Estate Educators Association.