Realtor University - Four Steps to a Stunning Standards-Based Organization

(Webinar length 45 minutes)

Managers are wondering why they can’t get their agents to work in challenging markets. One huge key is ‘standards’—what is actually expected of the agent. Yet, less than 5% of all real estate companies have production standards. In this presentation, Carla Cross walks owners and managers through her four-step process to create and implement standards appropriate for their particular company. You’ll learn:

How the absence of standards absolutely and negatively affects the bottom line
How to get a clear picture of the kind of office you envision as a basis for your standards
How lack of standards effects the productivity and morale of your good agents
A process for deciding who your particular role models are for standards
The four-step process for creating your standards-based organization
How to set specific standards for the various new and seasoned agents in your office
Why enlisting your leadership in the standards development is of absolute importance—and how to do it
The three mistakes leadership makes in implementing standards—and how to avoid them
A 9-point action for creating and implementing standards

You’ll be amazed at the difference in teamwork and recruiting you’ll experience as you set your standards and grow your organization.

About Carla Cross

Carla Cross, President of Carla Cross Seminars, Inc., Cross Institute, and Carla Cross Coaching, is an international speaker, trainer, and coach specializing in ‘career development’.

Through her three decades in real estate, Carla has won numerous national awards for sales, recruiting, and coaching, including

Top 1% in sales in her 500 agent company
Top manager in her 19 office company
In the top 3 of regional directors, 5^th largest real estate franchise in the world
Honored as National REALTOR® Educator of the Year
Featured speaker at 16 NAR conventions
Master level CRB instructor
Author, training/coaching programs for CRB, Re/Max Eastern Canada, Re/Max Europe, Re/Max Israel, Royal LePage Canada, GMAC, Windermere Real Estate, and Keller Williams Realty
Most endorsed and recommended resources by CRS and CRB

Real estate leaders trust Carla. Her two+ decades of top management experience, coupled with her background as a CRB instructor, give Carla credibility few other speakers can match. Her 6 internationally published books, including best-seller Up and Running in 30 Days, are used by thousands of new real estate agents internationally to launch careers fast.

A long-time member of National Speakers’ Association,Carla delivers polished, fast-paced, entertaining (her first 30 years of her life were spent as a musician!), meaty—and humorous presentations.