Today’s real estate market is no longer just local—it’s global. Serving the global real estate consumer requires a completely new set of strategies that honors cultural differences while also integrating the best of Web 2.0 strategies including the videoization of the web, iPodification, and innovative uses of social media platforms. This session reveals nine secrets of working more effectively with both local and global clients both on and offline.
In this fast paced, information-packed session you will learn how to:
Implement best practices that capitalize on four new business shaping trends: videoization of the web, iPodification, globalization, and social media.
Modify their communication strategies to fit global clients including taboos to avoid, key points of differentiation between numerous countries, as well as key body language cues to watch for when your clients are not fluent in English.
How to leverage Web 2.0 for business development and efficient customer service.
You’ll also learn:
Four Key Shifts that Are Revolutionizing the Real Estate Industry—more foreign sales, video, iPodification, and the social media marketing revolution and how you can take advantage of them to build your business
Strategies that work with people from all countries including marketing the dream, multisensory communication techniques, as well as multisensory staging.
How to Unlock the Culture Codes from various countries—what motivates Americans to purchase vs. other countries is very different.
Key codes for U.S.—fixing it, functional utility, and hope
Key codes for U.K., Canada, France, Germany, Italy, Japan, and Latin America
Important key tools to reach more international clients
Website strategies that work B.Listing and website translation services available
Listing and video syndication resources and strategies you can use to build your business
Critical taboos to avoid
Trainer, Writer, Speaker, and Coach, Bernice couples her expertise as a Master Certified Coach with over 25 years of real estate sales experience. As CEO of RealEstateCoach.com, Bernice currently heads up the company’s 13 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. Bernice has assisted in creating the training programs for Coldwell Banker, Keller Williams, Prudential Jon Douglas, and HomeGain. With over 200 published articles to her credit, Bernice also writes the weekly agent column for Inman News Features who dubbed her “ America’s top real estate coach.” In October 2004, she was also featured in Money Magazine. Her new book, Waging War on Real Estate’s Discounters, was just released in February, 2005. Additional publications include the 26-hour Audio CD Programs, List and Sell Real Estate Like Crazy, Market and Prospect for Real Estate Like Crazy, and Coach Your Real Estate Agents Like Crazy.
In addition to being a nationally recognized expert in real estate, Bernice also holds the rank of Professor of Psychology at Los Angeles Pierce College, is a faculty member at Coach University, as well as holding the designation of Master Certified Coach from the International Coach Federation.
