In this information-packed, one hour session leading economist John Tuccillo will share with you his forecast for 2010 and the emerging trends that will greatly affect the real estate industry and the way we do business.

When the real estate market returns to "normal", it will be different. The coming era will be marked by the powerful influence of Generations X and Y, who will be taking center stage as Baby Boomers recede. Empowered with the knowledge of how this influential group thinks and communicates differently, you’ll be prepared to meet their needs and become their REALTOR® of choice.

Attend this exciting session and learn the changes that are coming and how YOU can adapt your business to prosper in the new marketplace!

John Tuccillo

John Tuccillo is one of the foremost real estate and housing finance economists in the United States. His current consulting practice is focused on strategic and business planning, and his experience and counsel are sought out by trade associations, major real estate and other private firms. His presentations on the economic outlook, real estate markets and change in the real estate business are invariably witty, informative and accessible to both lay and professional audiences.

He was educated at Georgetown University and Cornell University, and holds a doctorate in economics. His books, The Eight New Rules of Real Estate and Click and Close (written with Jim Sherry), are best sellers and have been instrumental in shaping the thinking of real estate industry leaders as they approach the challenge of changing their business models. His new book, New Business Models for the New Economy, was released in November 2002.

From 1987 to 1997 he was Chief Economist for the National Association of Realtors. He now runs his own consulting business, JTA, LLC, specializing in strategic and business planning. His clients have included Fannie Mae, Microsoft, FNIS, GMAC, Prudential Real Estate Associates, Re Max, Cendant, Ellie Mae, and a host of large independent real estate firms, as well as state and local Realtor associations.

He is a regular columnist for The Real Estate Professional.