Created by the author of the only business planning system internationally published for real estate agents, Carla Cross, CRB, MA, shows the seven newest strategies to tune up your business plan for challenging times. You’ll find out why the old approach isn’t working, and exactly what to do to tune up your business plan to double your results—and save at least 1/3 of the marketing expenses you’re tossing down a black hole now!

Action Plan: You’ll leave the session with an 8-step Action Plan—the specific steps to take to make your business plan work for you, so you can put the presentation information right to work.

Not Your Grammy’s Business Plan!

Seven Newest Strategies to Put in your Business Plan for The Emerging Market

Created by the author of the only business planning system internationally published for real estate agents, Carla Cross, CRB, MA, shows the newest strategies to tune up your business plan for challenging times.

Action Plan: You’ll leave the session with an 8-step Action Plan—the specific steps to take to make your business plan work for you, so you can put the presentation information right to work.

In this presentation:

• Business analysis: the 3 business reviews you haven’t been doing—that will assure a better business in the future
• Surprising and stunning best sources of leads—what’s fact and what’s fiction
• How top agents are wasting $$$—and how top agents are spending their $$$$ wisely
• How to evaluate and use social media—and when not to bother with some of it!
• Lead generation: 5 untapped resources of business for the seasoned agent—inexpensive and productive
• Why you’re not getting the Internet business you deserve—and what to do about it
• Time to get a marketing plan--How to build one and how much $$ to allocate to it
• Build it in: What that tough client wants and how to give it to him to assure loyalty forever
• Taking advantage of your differentiators—how to build them into your business plan
• 6 guidelines you must include in your plan to reach your goals

Through her three decades in real estate, Carla has won numerous national awards for sales, recruiting, and coaching, including

• Top 1% in sales in her 500 agent company
• Top manager in her 19 office company
• In the top 3 of regional directors, 5^th largest real estate franchise in the world
• Honored as National Realtor® Educator of the Year
• Featured speaker at 16 NAR conventions
• Master level CRB instructor
• Author, training/coaching programs for CRB, Re/Max Eastern Canada, Re/Max Europe, Re/Max Israel, Royal LePage Canada, GMAC, Windermere Real Estate, and Keller Williams Realty
• Most endorsed and recommended resources by CRS and CRB

Real estate leaders trust Carla. Her two+ decades of top management experience, coupled with her background as a CRB instructor, give Carla credibility few other speakers can match. Her 6 internationally published books, including best-seller 'Up and Running in 30 Days', are used by thousands of new real estate agents internationally to launch careers fast.

A long-time member of National Speakers’ Association,Carla delivers polished, fast-paced, entertaining (her first 30 years of her life were spent as a musician!), meaty—and humorous presentations.