The seniors market continues to provide steady, reliable income for agents who know how to work it. This seminar focuses on finding, connecting, and  building relationships with seniors.

Seniors are a special group—and this topic addresses the ‘true seniors’—those older than the Boomers—who want a relationship, trust, attention—but reward you with loyalty, referrals and multiple transactions. Come learn how to focus on these groups for a rewarding niche.

Melanie J. McLane

ABR, CRB, CRS, E-PRO, DECI, GREEN-CERTIFIED, GRI, RAA, RSPS, SRES, SRS

Melanie McLane was first licensed ® in 1975, and is a second generation REALTOR®. A member of the West Branch Valley Association of REALTORS®, she has served the association in many capacities, including President, and was honored by local association on three occasions as: “REALTOR® of the Year”; “Spirit Award”; “Outstanding Achievement Award”. She is an active member of the Pennsylvania Association of REALTORS®, serving two terms as a District Vice-President. A Graduate of Kenyon College, 1973, with a degree in English Literature, she was in the first class of women to graduate from Kenyon. A real estate instructor since 1978, she was awarded the “Real Estate Instructor of the Year” in 1989 from Penn State. In 2008, she was inducted, as an instructor, into the REBAC Hall of Fame. She has an extensive background in teaching of designation courses at the national level. She helped re-write the eBuyer course for REBAC. She has taught core designation courses at NAR for the annual convention for three consecutive years. A thirty plus year veteran, she remains active in real estate.