Social media methods and tools are changing daily; even those who are using social media as a key part of their marketing campaign are learning new ways to implement these tools. Offline marketing and online marketing mediums together can result in even higher returns on your marketing investments. The goal is to have all your marketing efforts support each other, working together to promote your business. Traditionally we marketed to the consumer what we felt they wanted. Marketing online changes that dynamic. Now content is controlled by the reader. Your prospects are creating their own online experience.
Join leading technology expert Ginger Wilcox for this information-packed session and learn:
The powerful hub and spokes concept of marketing online.
How to create your own hub for web presence
How to evaluate the online social media tools being used to connect with consumers
How to determine which tools you believe will maintain a Return on Investment (ROI).
How to decide which tools you need to replace.
How to develop your own working strategy to make your online presence help you make more money and become a trusted advisor in the real estate space
Ginger Wilcox is a third-generation real estate professional and a licensed real estate broker with a busy six person team “The SF North Team” working at Alain Pinel Realtors in the San Francisco Bay Area.
Ginger is Co-Founder and Chief Operations Officer of the Social Media Marketing Institute. She is an accomplished speaker, writer and trainer on the real estate industry, online marketing and social media strategy. Ginger has spoken for organizations and events around the country including the U.S. Department of External of Affairs, National Association of REALTORS® Annual Conference, Women’s Council of REALTORS® Annual Conference, Association Executives Institute, Inman Real Estate Connect, Blogworld and many more.
Ginger was recognized by Inman News as one of the Top 50 most influential people in online real estate in 2009. Ginger is the publisher of www.BlogbytheBay.com, a highly regarded Bay Area real estate blog and was recognized as one of the top 10 women bloggers in real estate in 2009.
