Description: With more than 70 million members and 3 million more joining every month, the benefits of joining LinkedIn and putting it to use have never been greater for real estate professionals. The problem? Most professionals perceive LinkedIn as little more than an online résumé archive. In fact, it’s a customer data mining tool! Join social media trainer and author Mel Aclaro for this hour of powerful lead generation and customer referral tactics that will differentiate you from the LinkedIn real estate pack.
You will leave this session with: • An 7 step action list of powerful lead generation practices you can put in place immediately • Free immediate access to the 133-page ebook: Social Media Marketing Essentials – a Field Guide For Small Business Professionals • Immediate access to over two hours of additional video training modules about “the big 5” social networking platforms • Free membership to an online social media learning community
About Mel Aclaro
Mel Aclaro is a Principal of JaraUniversity, an online new media training and coaching campus helping real estate and small business professionals monetize their online activities using socially media-appropriate best practices. He is also co-author of The Swanepoel Social Media Report: A Field Guide For Real Estate Professionals and is the producer and creative talent behind the online videoBook (vBook) of the same title. Mel is also active in community non-profits through his role as VP, Communications and Communities at the Orange County chapter of the American Society for Training and Development.
In previous roles, including as Director of Online Education at RealtyU, Mel has overseen national programs to deliver “just-in-time” eLearning opportunities to real estate professionals in the U.S.
Mel is the creative digital catalyst behind popular online real estate educational programs such as: The Certified Short Sale Professional (CSP), The Certified Negotiation Expert (CNE), and the Accredited Home-staging Specialist (AHS).
Expert in the use of rapid eLearning development tools, professional audio/video editing, and the application of new media and online communities to enhance learning opportunities, Mel is distinguished as a thought leader for social content and online education delivery models for his clients.
