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Now In: Generic Mfg → Social Media Strategy for Real Estate Success




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Social Media Strategy for Real Estate Success

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SKU  AWW5127
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Formulate and execute a social media strategy for success!  Social media success isn’t just about using tools like blogging, video, Facebook, and Twitter effectively - it is about having an underlying strategy that is propelling your business to new heights.  And although one REALTOR may be a blogging sensation, another is a Facebook rock star, and a third is a Twitter networker, they all have some key details in common that apply no matter what social media channels you choose.  This class will orient you to the key strategic foundations and tools required to achieve social media success for your real estate practice. 

We’ll cover:
  • The hub-and-spoke social media system
  • Key details that will cripple your social media strategy if you overlook them
  • The essential tools to required to effectively use social media
  • 6 consistency principles for social media success

About Stacey Harmon

Stacey Harmon is a seasoned professional with a rich background in real estate marketing who shares her passion for emerging technologies and marketing with REALTORS® nationwide. Her companies include Pixel Coaching which teaches Facebook marketing for real estate, Agent Applause a venture that recognizes agents who creatively and effectively employ the ideals of modern marketing in their businesses, and her namesake company, Harmon Enterprises. She also is the founder of the Facebook Marketing Mastermind which meets weekly in Orange County, California to discuss the latest and greatest in Facebook marketing practices.

An engaging and respected public speaker and trainer, Stacey has addressed professionals at marquee events, such as California Association of Realtors Expo, RE BlogWorld, Inman New’s Agent Reboot, RE TechSouth, Real Estate Word Camp, has organized and spoken at numerous RE BarCamps, and has been a guest lecturer at the University of Irvine in Southern California.

In addition to her 15 years of experience in the residential real estate industry, which includes three years as an active REALTOR®, Stacey’s business background includes an MBA from the University of California, Irvine.