Overview
After completing this unit you will know more about how to save time, energy and money when recruiting. You’ll examine various approaches to making your company more attractive to job seekers, and the pros and cons of each method. You’ll also identify why it is helpful to partner with community organizations, and consider what various types of job seekers consider important in their job search. You’ll examine how to create an Employer Brand that combines regular marketing of your company’s image and products with recruitment marketing.
At the end of this unit you will be able to:
- Attract continuous interest in your company from job seekers
- Identify the benefits of partnering with community organizations
- Specify what’s important to various types of job seekers
- Combine regular marketing with recruitment to create an Employer Brand
- Access additional resources and background information to maximize recruitment efforts
Author Overview
Linda Eligh, M.A. is an organizational development consultant, specializing in strategic human resources, change management and innovation. Her company, Springboard to Innovation Inc., is based in London, Ontario (www.springboardtoinnovation.com).
Linda Eligh has a B.A. (Sociology) and a Certificate in Personnel and Industrial Relations from the University of Guelph, and an M.A. in Leadership and Training from Royal Roads University. In addition to teaching various topics in human resources and organizational behaviour at the University of Guelph and the University of Western Ontario for the past three years, Linda’s professional experience includes thirteen years in Human Resources at Johnson & Johnson, six years in various law firms in Alberta and Ontario, and five years in consulting, facilitation and training with private, non-profit and public sector organizations. Linda has provided coaching to numerous small business owners on issues of growth and management, as well as facilitating sessions for human resources planning or creative problem solving. Recently she has acquired part ownership in a Mail Boxes Etc. franchise located in London.
Linda has been a member of the Human Resources Professionals Association of Ontario (HRPAO) for 19 years, and the Canadian Association of Management Consulting (CAMC) for 5 years. For the past twenty years, she had broadened her knowledge of business and organizational issues through extensive involvement with boards and committees in the areas of social services, substance abuse/mental health, civic organizations and the arts. Her current involvement in community leadership includes the London Chamber , the Canadian Cancer Society and the Thames Valley Children’s Center.
