Learn what wealthy buyers and sellers say are the “real secrets” to capturing their business and delivering outstanding service!
These are the ideas actually used by our members to list and sell homes from $500,000 to $100,000,000
This training is the first step toward earning the prestigious Certified Luxury Home Marketing Specialist designation
Start by Discovering…
The TWO secrets that will guarantee your success
Myth or Reality What you thought you knew about the luxury market may not be true!
The ONE thing you must do to become a luxury home marketing expert
What you must know about the Luxury Market Segment…
Discover three BIG opportunities in today’s luxury market and how to tap them for business
Learn how to quickly and easily track key trends in luxury home design and amenities
Learn the facts about Rich Buyers and Rich Sellers…
Why old money and new money are irrelevant – but mindset is not!
The secrets of LifeStyle Selling (Use these secrets to deliver better service and make more money )
The truth about how the wealthy choose agents – the checklist that came straight from their lips
The myth about the wealthy and the Internet
It’s true, you can target by occupation—we’ll tell you which occupations are key
Amazing truths about millionaires. Are they good prospects or not
The 7 segments within the luxury market which may be your best prospect groups
The 6 key features the wealthy are looking for in a property marketing plan
The resources wealthy buyers say they use to shop for homes
The simple secret to winning the luxury listing, even when your competition is the top luxury agent in your market
What companies like American Express, Chanel, Mercedes, and Cartier know about the rich that you need to know, too
How the rich are different (in addition to having more money!)
Discover how to differentiate yourself as THE luxury home marketing expert…
The 6 steps to differentiating yourself as a luxury home expert
Learn the art of branding yourself as THE Luxury Home Marketing Expert of choice
The “product” you must sell before you can sell a luxury home
Why local luxury market knowledge is important
The 9 special competencies that will maximize your success and income
How to capture luxury referrals from other agents
The Three P’s and how to implement them for more success
Learn how to build and build and build your business in the luxury market…
Can you be a luxury expert and work other price ranges, too -- Yes! Just use this script
5 simple changes in terminology that top luxury agents use to gain business
How to use LifeStyle Marketing in your prospecting
How to save time and money in your marketing with sophisticated targeting
Understand psychographic versus demographic data (avoid old census information!)
Specific ideas to implement in developing your personal marketing plan
How to tap into the International luxury market no matter where you live!\
Understand the secrets to listing and pricing a luxury property…
Why you should never schedule another “listing presentation” – what to do instead
What one agent used to capture a $13 million listing – you can do it, too
How to establish good, clear communication with your sellers
The secrets to negotiating MORE than what you consider “a full fee”-- plus scripts
The truth about square-footage pricing in the luxury market
“Amenity pricing” and how it works
The MAGIC question to ask yourself before pricing a home
How to deal with the sellers objection “that there are no comparable properties”
Discover the secrets to positioning and promoting a luxury property…
What to do when your seller wants “a private sale,” without MLS or advertising
Why you don’t use mass marketing in the luxury market
Understand targeted LifeStyle Marketing and how to use it to define your best prospects
A formula for developing a multi-tier marketing plan and an example plan to build on
Seller funded marketing and golden handcuffs -- How, why and why not
How to use a property positioning statement as a foundation for your advertising copy
Are you making these copywriting mistakes Avoid them and watch your listings sell
What you need to know about real estate photography – Tips and examples
Why most property brochures fall short
When and how to use staging –plus a script to broach the topic
What to do when your sellers won’t stage, but the house needs staging
Creating marketplace BUZZ with the Real Estate Soiree
How to get others to help pay for your property marketing and reach more prospects
Tips (some of which you probably never thought of) for marketing your listings
Develop the art of showing and selling luxury properties…
Prequalifying your wealthy prospect in three steps – The MAGIC question, the written tool, and the follow-up phone call
How LifeStyle Matching creates faster sales and happier buyers
Options for “Agent Must be Present to Show” request
Discover the power of a showing guide
How to deal with complex transactions -- trust purchases, deal killers, implementers, and more!
The course is just the beginning…
Training makes you a member of The Institute for Luxury Home Marketing. As a member, you’ll find a long list of marketing tools, vendor discounts, advertising options, important research information, networking opportunities, advance d training, and an amazing group of other members around the U.S., Canada, and the world who are eager to share ideas and referrals with you. Once you are a member, simply meet the performance standards and receive the CLHMS designation.
After the course, take immediate advantage of downloadable Institute logos to use in your marketing, special downloadable booklets and white papers packed with useful information, consumer-oriented videos which you can post on your website or blog, and much more.
Our mission is to help real estate professionals --like you -- deliver outstanding service to the buyers and sellers of luxury homes and in so doing, maximize your own success. You can be successful in this exciting and profitable market segment.
Here’s our no nonsense guarantee -- the same guarantee we’ve stood behind for more than seven years, through thousands and thousands of agents. If you successfully complete the course and aren’t happy, tell us at the end of the program. Your money will be refunded within three business days, and you’ll be removed from our list, no questions asked. We‘re comfortable making this promise because we believe you’ll leave the course happy and armed for success in the luxury market.
Register Now!
Instructor Overview: Laurie Moore-Moore
The Chicago Tribune calls Laurie Moore-Moore “The Luxury Real Estate Diva.” Unique Homes Magazine has honored her as one of the 35 Most Influential Leaders in the Luxury Home Market. The Real Estate Intelligence Report declared she is one of the ten people having the most impact on U.S. residential real estate in the last 25 years.
Laurie is Founder and CEO of The Institute for Luxury Home Marketing, an organization founded in 2003, with thousands of members in the US, Canada, and abroad. The Institute awards the international Certified Luxury Home Marketing Specialist™ designation for real estate professionals who successfully market upscale residential properties. She is also the author of the book “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.” (updated version published in 2007)
Laurie has sold real estate… managed a real estate office… and has managed two divisions of one of the nation’s largest real estate companies. Laurie is also the co-founder and former co-editor of REAL Trends, a major real estate industry research, communications and consulting company. She has been licensed since 1976.
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The Chicago Tribune calls Laurie Moore-Moore “The Luxury Real Estate Diva.” Unique Homes Magazine has honored her as one of the 35 Most Influential Leaders in the Luxury Home Market. The Real Estate Intelligence Report declared she is one of the ten people having the most impact on 
