Overview

The goal of establishing an innovative marketing strategy is to help you attract and keep customers. How well you understand and apply marketing techniques has a direct and dramatic impact on how well they work for you. Marketing and marketing effectively is what will assist you in your quest for success.

This course will walk you through the key areas necessary to market your business and determine a successful niche. We will discuss topics such as networking, referrals, advertising, public relations, sales promotions, marketing on the Internet and ways to achieve marketing excellence.

Creating an innovative marketing strategy is the result of planning and preparing a finely tuned strategy before you open for business. The following course explores all aspects of this plan.

Author Overview

Dawn Braddock has been successfully self-employed for 10 years. She is currently the sole proprietor of a business that specializes in entrepreneurship, human resource management and leadership training. Dawn is also a partner in two other companies focusing on training and materials for youth, persons with disabilities and the experienced worker.

During this time Dawn developed a diploma course on business planning that is available through a national correspondence program at various adult learning centres. Dawn also assisted in the creation and co-ordination of a 20-week program on how to start a small business.

Dawn travels throughout North America delivering over 10 different seminar topics. A few of the products and services Dawn’s company has provided to organizations during this time includes:

·customized computer manuals and facilitation ·development of a 20-hour course on Achieving Success in the Workplace ·operational and procedural manuals ·career planning workshop guides and facilitation ·development of a business planning guide and facilitation ·development and facilitation of human resource management and leadership skills training ·development and facilitation of performance tools to enhance business success ·development of a 20-hour course on Managerial Success and Leadership ·co-authoring employment manuals of which over 100,000 are currently in print

Dawn’s main focus lies in facilitating workshops in order to mobilize individuals and organizations to achieve their business goals.