Product Overview

COMPLETELY REVISED! Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Understand what motivates this growing market and how to address their needs with the prestigious SRES® (Seniors Real Estate Specialist®) designation.

This two-day training program offers real estate agents the unique opportunity to learn and build key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues. Seniors Real Estate Specialists® learn how to:

• Identify the power of generational demographics
• Develop and maintain relationship marketing skills
• Counsel rather than sell to the 50+ market
• Distinguish the key differences in housing options
• Understand the implications of tax laws, probate and estate planning

SRES® Member Benefits:

• Customizable Marketing Tools
• SRES® Consumer Web Site (www.sres.org)
• Monthly Consumer Newsletter
• Moving On Booklet
• SRES® Business Partners
• Personalized Profile at www.SeniorsRealEstate.com
• Monthly Free Webinars
• Online SRES® Community
• Referral network of 13,000 members in the U.S. and Canada

SRES® Designation Requirements:

• Successful completion of two-day SRES® Designation Course
• Membership in good standing of the SRES Council. The first year of membership is FREE to students who enroll in this course. Annual dues are $99 each year thereafter.
• Membership in good standing in the National Association of REALTORS® or an NAR cooperating association, including the Canadian Real Estate Association.

Bonus! The SRES® designation course counts as elective credit for the ABR® and CRS designations. It also counts as elective credit for the RSPS certification.

For more information, email sres@realtors.org or visit www.SeniorsRealEstate.com.