In Canada, Baby Boomers and Retirees represent nearly half of the population. For Canada's adults aged 50+, the homes that they live in are their largest asset and account for most of their net worth. As buyers and sellers, these consumers have very distinct real estate goals, concerns, and requirements.
Completion of the Seniors Real Estate Specialist (SRES®) Designation Course: Canadian Edition is an essential step for real estate professionals in learning the 50+ market and for understanding the needs of these real estate consumers. This course looks at the following: housing options, from active-adult communities to aging in place to assisted living; marketing strategies and counselling tips; finance, tax, and estate planning considerations; and developing a team of experts and service providers. This course also addresses the personal aspects of working with senior clients and needed sensitivities on the part of real estate professionals.
Requirements for the SRES® Designation are: (1) Be a member in good standing with the Canadian Real Estate Association, (2) complete this course and score at least 80% on the exam and (3) maintain ongoing membership with the SRES Council. Please note that the first year of membership ($99 USD) with the SRES Council is free to students who enroll in and complete this course.
Upon earning the SRES® Designation, you'll join a referral network of over 15,000 REALTORS® in Canada and the United States servicing the 50+ market. Membership benefits include: online SRES® membership searchable database, customizable marketing materials, members-only online community, consumer web site, monthly articles for your clients, scripts for contacting 50+ clients, monthly free webinars, and more.
Instructor Overview: SRES Council
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