Product Overview

Upon completion of this course, learners will understand the elements involved with successfully starting and running a home business. They will learn that like other businesses, home businesses require a business plan, effective marketing and other similar elements of non-home businesses. However, unlike other businesses, home businesses also require consideration of family and neighborhood issues.

The course will assist anyone who is thinking of starting his or her own home business. It will help learners understand what it takes to successfully start and operate a home business.


Author Overview: Larry Easto

Larry Easto has worked with small businesses for almost 30 years. During this time he has practised business law, served as a consultant and written and spoken widely on small business matters. His articles have appeared in local, regional and national publications. The second edition of How to Succeed in Your Home Business, Canada's best- selling home business book, has sold more than 150,000 copies world-wide in 6 languages.

In 1998, his marketing book, More Business For Your Business--a Marketing Workbook For Small Business was published, with more than 46,000 copies sold. This was followed in 1999 with Networking Is More Than Doing Lunch, Big Networking Ideas for Your Small Business. He co-authored The Complete Idiot’s Guide to Buying and Selling Your Business and wrote The Complete Idiot’s Guide to Small Business for Canadians in 2000.

Mr. Easto has been the author of a weekly small business column in the Toronto Star and is a featured columnist in Small Business Canada Magazine, Toronto Business Times, and similar publications. He has appeared as a guest on national television and a wide range of radio talk shows. As a consultant, he has worked with a wide range of clients helping them enhance existing business operations or respond to new opportunities.