Product Overview

Do you want to make an informed decision about whether your business idea can make it in the real world? This can only happen if you conduct good, solid market research. Market and customer research will tell you if there is a demand for what you can supply.

This course will walk you through the key areas necessary to gathering, presenting and interpreting the information that you need to know if you have a winner on your hands. We will explore the value of surveys and how to display data to make information meaningful to you. We will look at types of information and how that information contributes to forming a profile of your ideal customer.

Market research takes the guess out of launching a new product or service. Market research will be the basis of all your future planning, so learn how to do it right.


Author Overview: Deborah Dennison

Deborah Dennison has been successfully self-employed for over 25 years. During that time she has owned and operated a franchised restaurant chain, an athletic club, service club, and an aircraft leasing business. She has had over 200 employees and achieved many awards. She was nominated for the Canadian Entrepreneur of the Year Award. She is a proud author of self-employment and employment manuals with over 150,000 copies in print.

Her passion is to assist others in getting started in their own business. Currently, she gives workshops on self-employment, specialising in start-up activities and marketing and sales.