Product Overview

Your business plan will be the culmination of all your efforts expended prior to opening your doors. It will serve many purposes both before you begin your business and for many years to come.

It is important that you have reviewed the previous small business courses to assist you in completing your business plan.

This critical course will analyze with you how your opportunity will fit in the marketplace and how to predict and measure the success of your business.

Overall, a carefully created business plan will act as a planning tool, providing focus and direction for decision-making.

We will describe all the components suggested in a business plan and how to complete each one.

The goal of this course is to give you the direction necessary, so that if someone asks you why your business will be successful, you can point to your plan and say with confidence, “the answer is in here”.

Author Overview: Dawn Braddock/Deborah Dennison

Both Dawn and Deborah enjoy being self-employed and assisting others to gain the same level of success that they themselves have achieved. Dawn and Deborah conduct workshops on topics that are critical for starting, running and succeeding in a business today. They specialize in marketing, selling and customer service, as well as ensuring the operational side of the business is well thought out. Dawn and Deborah own and operate several companies and in order to do this successfully, they subscribe to a systems approach when running a business and practice this application relentlessly.

Dawn and Deborah are also successful authors, have written several guidebooks for youth, people with disabilities and older workers on how to make career changes and how to start a business. To date there are more than 185,000 in print.

Dawn and Deborah thoroughly understand and promote the value of the business plan as a critical document in any business. They believe that practical business planning and forecasting is essential to the continued success of every entrepreneur.