Learning Library Inc. - 5. Effective Presentation Skills for Sales Professionals: Skills For Sales Success

Overview

This course is part of the CPSA Skills for Sales Success certification program available on-line through the Learning Library or directly through the Canadian Professional Sales Association. This series has been designed to help sales professionals in all walks of life understand the key skills and foundations practiced by top sales people everywhere.

This course, Effective Presentation Skills for Sales Professionals is designed for anyone who is in a position of communicating ideas and thoughts to help their audience reach a decision or become educated. The material is based on the best ideas of some of the top sales professionals and relates the key skill sets needed to be an effective presenter.

The course consists of both lecture and accompanying exercises. The learning outcomes include: how to structure content, how to gain audience empathy, understanding the key elements of communication, using visual aids, the consultative sales presentation, and handling nervousness.

CPSA would also like to acknowledge that the Skills For Sales Success online learning project is made possible, in part, through funding by Human Resources Development Canada.

Syllabus

Introduction to Effective Presentation Skills
Content: Empathy
Content: Focus
Form
Helping Your Audience Understand
Visual Aids
The Consultative Presentation Process
Tips for Effective Presentations

Instructor: Barry LaValley

Barry LaValley, CSP, is President of LaValley Communications, a sales training, relationship management, and communications consulting firm based on the West Coast. Mr. LaValley has over 20 years experience as a sales professional and conducts sales training in both Canada and the United States.

Mr. LaValley is an active speaker, writer and educator in the areas of practice management and selling skills across Canada. He takes a unique approach to both topics and bases his education on understanding how the client perceives the sales process and how that affects how a sales practice is managed. In addition, he speaks and writes regularly on retirement lifestyle issues.

Mr. LaValley has been called “one of the best communicators in the Canadian Financial Services industry” by noted industry commentator Dan Richards, of Marketing Solutions. He has a solid reputation as a common sense, down to earth speaker on the topics he covers.