When a new licensee enters the real estate business they are faced with a multitude of challenges and are in need of direction and training specific to their level in order to survive and thrive through the start-up phase. Red-Hot Rookie was designed by one of North America`s most respected real estate sales trainers, Mark Leader, in answer to the many requests for help in overcoming this all too frequent stumbling block.
Red-Hot Rookie, while designed for the new licensee, can also be employed by the more seasoned sales representatives, in need of focus and direction. Part 1 of the program is the Workbook. The Workbook lays the foundation for Part 2 of the program the Red-Hot Rookie 12 Week Success Plan.
In Part 1, the Workbook, the sales representative will learn and understand such essentials to their success as:
Why so many new real estate agents fail
How to build the foundation of a Lister
10 Steps to building a Red-Hot career
How to build a Company Services Comparison Chart
The importance of pro-active time management
How to apply focused prospecting techniques
The 6 Ps of Listing
How to track activities and fine-tune their results
The essential tools of a Lister
Development of necessary Buyer skills
And much more
In Part 2, the Red-Hot Rookie 12 Week Success Plan will find what is essentially a day planner. At the beginning of each week specific tasks are assigned by their mentor/coach to lead them to develop the necessary skill sets in order to succeed in real estate sales. Such things as:
Preparation
Prospecting
Pricing
Persuasion
Progress
Weekly tasks and assignments are broken down into bit-sized bits and are monitored and assessed on a daily basis. Tracking their successes with:
# listing contacts made
# listing prospects generated
# listing appointments attended
# listings obtained
# names added to their relationship/referral list
# assignments completed/not completed
As the program progresses and the students gains skills and confidence the assignments become incrementally more difficult. The program has been designed to be a partnership between the student and their mentor/coach and is additionally supported through weekly audio conferences with Mark Leader.
If you've been searching for the solution to the problem of high turnover of your new sales staff this is the only program you'll need.
